While we all want to understand how to better integrate our digital channels in our grand-plan marketing schemes – some of which may have been around for a while, i.e., catalogs – 2010 has taught…

It’s not the first email you’d expect from an airline, but when AirTran Airways started sending happy birthday emails to its customers, the company stumbled upon a surprisingly effective email marketing campaign. “You might think…

In the growing world of online video, there are dozens of vendors with excellent solutions who can help you achieve your goals. The only catch is, first you have to figure out what those goals…

As you may already know, we love comments on our blog and even more than that, we love subscribers. So we’re giving a big thank you via Starbucks for subscribing to our blog updates! Every…

was, am and always will be a late adopter of technology. I was one of the last to get a mobile phone (or cell phone as they were more commonly called in 2000). But in November of 2000 I got the top of the line phone: The Motorola Talkabout. I got it at Sprint. I chose Sprint rather unscientifically. My brother had it, so I went with them.