Tag Archives: retail conference

Podcast Alert: Sharon Knitter on mobile strategy at Cars.com

Cars.com is seeing 15 percent of its total traffic coming from mobile devices. As Sharon Knitter, Senior Director, Consumer Products, says in the below interview, “that’s huge.” The site is taking an all-hands-on-deck approach to…

Tamar Koifman: How to use Facebook ‘Like,’ location-based marketing & Twitter for customer service

Particularly for luxury brands, social media can be a head scratch-er. How can a luxury brand effectively use the different social offerings out there without compromising its brand image? It’s easy to say “We need…

Zita Cassizzi speaks about social commerce

What has Dell.com learned in seeking out the best practices for social media regarding its brand? “A lot.” So says Zita Cassizzi here in this interview beautifully produced by Scribe Media. She continues by saying…

Josh Himwich on innovative strategies at Diapers.com

Josh Himwich, Director of e-Commerce Solutions for Diapers.com talked to us at eTail and also to the wonderful video producers over at Scribe Media. The Scribe interview came out a little better so we’re going to…

Video interview: Brandon Proctor, Build.com, on how to make sense of data

It’s easy to get bogged down in data when you’re trying to measure your website’s traffic, visitors, what clicks are most important, etc. At eTail East this year, speakers discussed this issue, including Brandon Proctor,…