According to a report published by MarketingSherpa, a marketing research firm, it’s not as hard as you might think to blend mobile marketing in with current marketing tactics. Since 88 percent of US adults are…

One of the biggest challenges of email is getting readers’ attention. Drowning in a daily sea of emails, consumers really just want to come up for air, deleting as many messages as possible on their…

When cosmetics company, NARS, recognized that it needed to address mobile, the French company quickly decided that it wanted a lot, and fast. With very strict brand guidelines (all creative must be approved by the…

Our friends at OrderDynamics have posted a great roundup of the eTail Canada show, which wrapped less than two weeks ago though it feels like ages already (time flies when you’re having fun!) Here’s some…

Platt Retail Institute, (PRI) a consulting and research firm that focuses on using technology to impact the customer experience, has released a study on corporate attitudes and adoption trends of multi-channel and omni-channel marketing. The…