We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer,…

While the luxury space certainly has some digital standouts (think Burberry, Ralph Lauren), many luxury retailers have been historically reluctant to adopt online initiatives for fear of compromising a prestigious brand image. The idea of making everything so available…

Brian Tilzer speaks with eTail about how Staples.com developed its successful e-commerce platform, how it has evolved, why analytics are so important and more. 1. Can you tell us a little about yourself, your background…

As the saying goes, good marketing is all about good data. But is that everything, particularly when it comes to ecommerce? If you have an amazing array of data, will your e-success be guaranteed? At Lucky…

By David Brussin Special to the eTail Blog As retailers explore new online marketing tools to increase sales, they should not lose sight of valuable lessons to be learned from brick-and-mortar retailing. These include a…