Tag Archives: eCommerce
Getting Back to the Basics of Good Ecommerce: Aeropostale’s “5 P’s”
According to Jacob Hawkins, VP Ecommerce, Aeropostale, many retailers today need to get back to the basics of what makes “good ecommerce.” It’s easy to get lost in technology innovations and new techniques that seem…
Announcing eTail’s First Annual Rising Stars!
eTail, the multi-channel conference from which this blog was sprouted, has this year decided to recognize some technology providers who are true innovators in our industry. We’re thrilled to roll out the red carpet for…
L’Oreal Spends Big on Digital – How are YOU innovating?
Delving into the digital space, L’Oréal has made its largest digital investment to date with Demand Media, home to sites like typeF.com (the new Tyra Banks Web play) and eHow, reported Women’s Wear Daily. The…
Ecommerce Buzz: Microsoft Buys Skype, Luxury Set for Another Record, Apple “Most Valuable” Co. & more
Lots of happenings these past few weeks in the e-commerce universe. In case you missed anything, here are a few headlines you should know about: Microsoft to Buy Skype for $8.5 Billion: The New York Times…
Brand Positioning: 7 Ways to Execute Proactive Social Media Marketing
by Ronald Ladouceur Special to the eTail Blog Many retailers think successful social marketing is a function of reaction time. Armed with social media monitoring tools and Twitter consoles, they hover over their keyboards, ready to…
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