By Matthew Kelleher Special to the eTail Blog During a recent webinar, a question was posed that I thought was worth a second look: “When using an abandonment program, sending…

By Mark Simpson, Special to the eTail Blog You’ve been planning for months for this time of year: the holiday shopping season. Black Friday and Cyber Monday have come and…

As the saying goes, good marketing is all about good data. But is that everything, particularly when it comes to ecommerce? If you have an amazing array of data, will your…