Tag Archives: customer-generated content

L’Oreal Spends Big on Digital – How are YOU innovating?

Delving into the digital space, L’Oréal has made its largest digital investment to date with Demand Media, home to sites like typeF.com (the new Tyra Banks Web play) and eHow, reported Women’s Wear Daily. The…

‘Practicological’ Strategies for Successful Social Commerce

by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize…

POLL: What topics would you like to learn about in an e-commerce webinar series?

Happy Monday. I’m planning a series of webinars for e-commerce folks and want to know which topics you’re most interested in discussing. Take the poll below and if you have other ideas, feel free to…

Video Interview: Jack Kiefer, Babyage.com, on new ways e-retailers must think now

While search is still important for e-retailers to focus on and understand, they really need to look ahead past just search, says Jack Kiefer, founder of Babyage.com.There are plenty of other topics that need addressing…

Tamar Koifman: How to use Facebook ‘Like,’ location-based marketing & Twitter for customer service

Particularly for luxury brands, social media can be a head scratch-er. How can a luxury brand effectively use the different social offerings out there without compromising its brand image? It’s easy to say “We need…