Tag Archives: branding

How to Recreate the Luxury Brand Experience Online

Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury brands, even in today’s economy,…

Social Media Week weighs in on social network marketing from today’s biggest retailers (plus a tip or two from Joan Rivers)

As part of the New York edition of Social Media Week, Lucky magazine held its first ever FABB Conference, an industry-convenient acronym standing for “Fashion and Beauty Bloggers.” While we know as an internet retailer,…

Podcast Alert!: Deanna Brown, Federated Media – why co’s like Mashable “get” online content & what retailers can learn

These days, it’s easy for e-retailers to say, “Yes, we need more content on our site,” “Yes, we’ll outsource content writers,” even, “Yes, we’ll bring content writers on board!” It’s easy to say because it’s…

Kardashian’s pushing mobile commerce?

Announcing the launch of a Kardashian pre-paid MasterCard today, the three sisters are showing their support for mobile commerce. On Kim Kardashian’s site “she” writes: “I am so excited to reveal to you guys that…

GAP: a logo you’ve seen on at least one sweatshirt…and why you won’t stop seeing it

When a company has such an iconic brand, and they decide to change that brand, is that good or bad? Perhaps the change comes with an evolution in product and customer base. As we all…