How do you have a conversation with your data? It means using tools to get at the real story behind the numbers, going beneath the surface to create strong, applicable insights for your brands.

Search engines like Google, in their effort to deliver the most relevant results for their customers, have radically changed the way they rank web pages in recent years. Gone are the days when sites with…

By Andrew Greissman “Don’t judge a book by it’s cover”, goes the old adage, but when it comes to an ecommerce purchase, what’s on the outside might count more than you think. The perceptions that…

Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase in importance, forced retailers to…

Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President,…