We all know the fact: in today’s digital world, consumers are being bombarded with information. In the midst of all the clutter of info, it can be really hard for consumers to find relevant content…

When cosmetics company, NARS, recognized that it needed to address mobile, the French company quickly decided that it wanted a lot, and fast. With very strict brand guidelines (all creative must be approved by the…

The thing about being customer centric in 2013 is that it’s really not enough anymore. Today, in an age of omni-channel marketing, we need to do more. We need to be customer-obsessed. That was the…

“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel is about is organizing around…

Rick Chavie, VP of OmniCommerce for Hybris, said that retailers today shouldn’t get too bogged down in the idea of big data, for fear they might forget the opposite: small data. “People are starting to…