To be successful in the digital space, retailers have to go beyond an e-commerce platform, and efficiently manage the entire omni-channel experience. “Mobile is a massive opportunity, and a challenge because at the same time…

Fashion accessories retailer, Charming Charlie, is known for its unique way of segmenting their fashion accessories by color. The company’s VP of Ecommerce, Kim LaFleur, joined the team at eTail West 2013, to talk about how…

Marketers at Blinds.com have been known to call themselves mad scientists. And for good reason. At eTail West 2013, Stephanie Pertuit, Online Marketing Manager at Blinds.com, discussed her company’s experience with improving site functionality and…

The amount of software solutions available to today’s omni-channel retailer is nothing short of overwhelming. It’s not enough anymore to have a great e-commerce platform, and awesome looking web design, a super in-house content team…

Approximately three years ago, the marketing team at leading computer company, Lenovo sat down and realized that they needed to see some substantial growth in their search campaigns. They found NetElixir, a search marketing platform…