Walking into a candy store is just a tad bit different than visiting one online. Sure, you might get all the convenience of an online platform – everything at your fingertips and perhaps even some…

You might argue that the product John McDonnell is selling sells itself. As COO of Patron Spirits Company, he’s marketing a product – tequila – that is virtually recession proof. But Patron isn’t just tequila,…

So, you have a website – and since you’re reading the eTail blog I think we can assume you sell a product of some sort. Maybe you need to boost sales in a slow market…

At this year’s Luxury Interactive in New York City, hot topics included social media, maintaining brand integrity while using online platforms to market and build brands, good vs. bad design and mobile devices. Marisa Thalberg,…

We’ve all been scratching our heads for months if not years about how Twitter, the viral Internet superpower, would make itself into a proper online business as opposed to just a social network pioneer (which…