David Sinatra and Domenic Venneri are your typical Santa Monica techno-creative types who love what they do and can’t help making you feel a little jealous. Jealous of their effortlessly cool style. Jealous of their…

A few years ago, Virginia Suliman, the VP of Digital Design and Development at Hilton Worldwide appealed to the CEO about social media. She said she didn’t want the function to live only within PR…

AddThis, one of the largest social sharing platforms, understands the relationship between social media and commerce – and it’s realistic about what you retailers can do. In a presentation at eTail Boston today, during the…

Much has been said about the Likes to Buys theory: is there a real correlation? Is it worth my trying to get more Likes on my brand’s Facebook? Does it have a real effect on…

Nature lovers unite. And next time you’re hiking, don’t forget your iPhone. Seems a bit counter-intuitive, but if you like Clif Bars on your hikes, and you like free stuff, you’ll want to take your…