One of the biggest challenges of email is getting readers’ attention. Drowning in a daily sea of emails, consumers really just want to come up for air, deleting as many messages as possible on their…

According to a recent study by Flurry, consumers’ use of various apps increased by 132% over the course of a year. Spring is upon us, and so is a budding e-marketplace. If you’re deep in…

By Doug Guyer Special to the eTail Blog E-commerce is in a state of exponential growth and as more and more consumers turn to the Web to make purchases, retailers are looking back to their…

At the first annual Next Generation Customer Experience event held in 2011, the company everyone was talking about was Godiva. Why? Because they gave out tons of chocolate! Duh. But why did Godiva do that?…

By Mark Simpson, Special to the eTail Blog As a speaker and attendee at many marketing and ecommerce conferences, one thing I learned is that many companies are still searching for the “secret sauce” for…