According to a recent study by Flurry, consumers’ use of various apps increased by 132% over the course of a year. Spring is upon us, and so is a budding e-marketplace.
If you’re deep in the throws of social media sensory overload, scrolling through your iPhone to see if they have invented an app yet that can help you conceptualize this ecommerce revolution, just breathe, and reboot. Thankfully Baynote has broken it down for us in an easily digestible consumer-friendly infographic.
According to the infographic, consumers spent 6 times as much time on retailer apps in 2012 than the previous year. Moreover, shopping apps experienced the third biggest jump, an increase of 247%, behind only social and media/entertainment apps. There goes using shopping as your cardio.
E-tailers, it seems, are the new wave of the future. If you want to keep that cash flowing out of my wallet, and into your cash register, focus your marketing efforts on your mobile strategy. It’s in our pockets, wherever we go.
They’ve invented apps to do everything: scan an item, select size and color, and then have it shipped within a matter of minutes. They are connected to our credit cards and can have shipping info on file. Take it from me. Seriously.I’m “Gilt”-y as charged!
To see what other nuggets I picked up from this infographic, check it out.
If you don’t, wait five minutes. I’m sure they’ll have an app for that.