At the first annual Next Generation Customer Experience event held in 2011, the company everyone was talking about was Godiva. Why? Because they gave out tons of chocolate! Duh. But why did Godiva do that?…

London – no, Great Britain – is having quite a moment. It all kicked off in April of 2011 when the big romantic fairytale that was William and Kate’s wedding turned the world upside down…

According to Seth Winter, Executive VP of Sales at the NBC Sports Group, the television network has reached $1 billion in advertising sales for the Olympic Games in London, which kick off tonight in a…

All those skeptics out there who thought Twitter wasn’t going to figure out how to make money beyond a stream of tweets might be raising eyebrows now, if they haven’t been already. According to an…

This one comes to use from SteelHouse, a behavioral-based ecommerce targeting software provider, and it’s all about holiday marketing. Because we haven’t talked enough about that already. Really though, we haven’t. It’s pretty much the…