Category Archives: etail

How do you balance so many technologies?

This article hit close to home for me. A few people in my life, namely one, who shall remain anonymous, have posed the theory that “multi-tasking” via various technological devices in fact hinders productivity, despite…

Video interview: Jana Eggers – How to use customer-generated content to build your brand

When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according…

Video interview: Kathy Hecht on personalization

In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that…

Monetizing social media – “This is not an age for magazines”

Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…

Great summaries of key points from eTail

In this day and age, you don’t go home and write about your recent experiences or excursions in a journal. Well, actually, yes you do. It’s just that everyone can see it because it’s called…