Category Archives: etail

The new Flip Board – will you use it?

If somehow the appearance of social networking sites wasn’t doing it for you, then perhaps you’ll be excited by the new Flip Board app from the iPad, yet another way that Apple is transforming our…

How do you strike a traditional/digital retail balance?

I love this lead sentence: “Monday was a day for the history books — if those will even exist in the future.” What this NYTimes writer is referring to is the history that Amazon made…

Fit for Commerce CEO: social and mobile are “top of mind”

Technology is almost always a hurdle, no matter what industry you’re in. For eCommerce folks, technology can be a hurdle, it can be intimidating and confusing – but more importantly, it is necessary for business….

Who doesn’t like a candy store? Gwan Yip & Dylan’s Candy Bar’s e-store

Walking into a candy store is just a tad bit different than visiting one online. Sure, you might get all the convenience of an online platform – everything at your fingertips and perhaps even some…

John McDonnell on the importance of content in marketing/brand building

You might argue that the product John McDonnell is selling sells itself. As COO of Patron Spirits Company, he’s marketing a product – tequila – that is virtually recession proof. But Patron isn’t just tequila,…