Category Archives: Email
Chico’s, Tommy Hilfiger, Philosophy & More on Rewriting Email Best Practices
As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as…
Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so…
Birkenstock Central: How To Increase Email Sales via Lifecycle Management
By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central,…
Riding the Chairlift: Burton Uses Segmentation, Geo-Targeting Soon
Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The…
Video: One of Marketing’s Newest & Fastest Growing Distribution Channels
Ok, fine, so perhaps online video isn’t really a distribution channel of its own when it comes to marketing. But it’s quickly becoming a bigger part of an integrated marketing strategy and helping many of…
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