By Jim Davidson Special to the eTail Blog School’s out and summer has just started, but for retailers the holiday planning season has already begun. If you haven’t started your 2012 holiday planning, there’s no…

My opinion: Yes. Email marketing will survive for those companies for whom it continues to perform. Effective marketers are always re-evaluating performance. Performance is what counts, and the email marketing channel still likely performs for…

We’ve got another hot infographic coming our way – this one about engagement filtering behaviors for Gmail and Hotmail and reasons why subscribers might start glazing over your emails. The graphic comes from Litmus, an email…

Customers receive more promotional emails than ever before. To stand out from the crowd and to avoid the “Deleted Items” folder, emails must contain a compelling subject line. Follow these three tips to create subject…

Do customers see your emails in their inbox and automatically hit “delete”? Or maybe they aren’t seeing your email at all? If you’re starting to see the ROI for your email marketing campaign take a…