According to data in an infographic put together by our friends at Shopatron, gift cards are still hitting it out of the park for retailers. Are you surprised? We’re not! It’s a simple formula: put…

It goes without saying that eCommerce has changed the nature of shopping, as many retailers did away with the brick-and-mortar model (or at least shifted focus) in favor of shopping online. Now it seems there’s…

by Ginger Conlon To paraphrase Mark Twain, reports of the “demise of the live event” have been greatly exaggerated. There are more conferences than ever, and for good reason: All that meaty content—from speakers and…

Lori Hawthorne, the Events Director of eTail, interviewed Jonathon Colman, former Principal Experience Architect at REI, who recently transitioned to the Content Strategy team at Facebook. In the last six months alone, he completed his…

In his eBook, Raving Fan Creation, author and President of Direct/CMO at The Yankee Candle Company, Brad Wolansky, attempts to answer the ultimate question in today’s saturated retail market for consumer goods: How do companies…