Category Archives: Customer Experience
BrightTag Says Omni-Channel About Organizing Around Outcomes, Not Channels
“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel is about is organizing around…
Hybris Says: Stop Thinking Just Big Data – Think Small Data Too
Rick Chavie, VP of OmniCommerce for Hybris, said that retailers today shouldn’t get too bogged down in the idea of big data, for fear they might forget the opposite: small data. “People are starting to…
Video Alert: What 2 Online Retailers Did to Convert Swarms of Inactive Visitors
Steve Wylie, CIO and Director of E-Commerce, BareBones Workwear, had more than 10,000 visitors to his site a day, but only about five or six sales. “That’s kind of a problem,” as he so rightfully…
Supercharging Word of Mouth for Online Retailers
By Angela Bandlow Special to the eTail Blog Vica voce – commonly known as word of mouth (WOM) – is the oral or written transfer of information between people and groups. It’s helped us pass…
Infographic: With Mobile, E-Tailers are at Your Fingertips
According to a recent study by Flurry, consumers’ use of various apps increased by 132% over the course of a year. Spring is upon us, and so is a budding e-marketplace. If you’re deep in…
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