Category Archives: Customer Loyalty

Four Seasons, Mercedes-Benz Say Engagement & Conversion are About Personalization

It’s the second day of the Luxury Interactive conference here in New York City and our guests are already loaded up with enough content to take back to their offices and improve their marketing ops….

Hilton Worldwide on Turning a One-Time Buyer into a Loyal Customer

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In the below presentation from the Next Generation Customer Experience conference, Nancy Deck, VP, Full Service Brand Marketing, Hilton Worldwide, discusses how to turn a one-time buyer into a loyal customer. An impressive feat, to…

Tim Teran, Macy’s, on How to Adapt to the Millenial Customer

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In the below presentation from the Next Generation Customer Experience conference, Tim Teran, Senior Vice President, Consumer Insights & Strategy, Macy’s, examines the transformative influence of the millennial consumer on retail and Ecommerce markets worldwide,…

Apple’s Value Proposition that Could Save Lives

Earlier this month, news from Shanghai reported a Chinese woman electrocuted by a faulty, and suspected counterfeit, iPhone charger. Following reports of the electrocution death, a similar incident the next week left another person in…

4 Quick Ways to Bring a Little Summer to Your Site

I’m a sucker for timely retailers. Perhaps it’s my journalism background that keeps me on my toes with current events, but I think we can all agree that keeping things current can only help our…