Category Archives: Customer Loyalty

High Klout Score = Perks at American Airlines

American Airlines is deeming high Klout scorers worthy of its posh Admirals Club, free of charge. If you don’t know what a Klout score is, you probably don’t have a very high one, so don’t…

Supercharging Word of Mouth for Online Retailers

By Angela Bandlow Special to the eTail Blog Vica voce – commonly known as word of mouth (WOM) – is the oral or written transfer of information between people and groups. It’s helped us pass…