Posts by: Deanna Gillen
Deanna graduated from Marist College in 2010 with a double major in Political Science and Journalism. Her journalistic experiences include covering the 2012 New Hampshire primaries, acting as a field reporter at OWS, and working behind the scenes as an interactive producer at News 12. Prior to joining to WBR as Digital Content Manager and editor of the Field Service Blog, she worked as a journalist for Policymic.com, Talk Radio News Service, WNBC News Channel 4 and News 12. She will be writing about what's happening in the Field Service industry, and educating her readers about best practices employed by the leaders in the field, bringing their words and advice straight to you. When not at work, Deanna enjoys drinking wet cappuccinos and dry humor. View Deanna Gillen's profile
deannagillen has written 29 articles for The eTail Blog.
Infographic Alert: How Amazon Stole Christmas
Consumers have a warm fuzzy feeling about Amazon this time of year, But for Marketers, on the other hand, it’s a site that they fear. The multichannel options that marketers plot out in the fall,…
JetBlue Takes Customer Engagement to New Heights
When it comes to social media, it’s less about direct sales and more about brand building, and for JetBlue, sky’s the limit. What’s the ROI of social media? For Jetblue, it’s being able to connect…
Forrester Re-invents the Wheel of Marketing Innovation
“The wheel was great, but what [has it] done for me lately?” Burt Dumars, VP and Principal Analyst at research powerhouse, Forrester, kept the room captivated as he discussed innovation from a marketing and commerce…
Apple’s Value Proposition that Could Save Lives
Earlier this month, news from Shanghai reported a Chinese woman electrocuted by a faulty, and suspected counterfeit, iPhone charger. Following reports of the electrocution death, a similar incident the next week left another person in…
Infographic Alert: Finding the Productivity Sweet Spot
Everyone wastes time at work. I know I have, and I’d venture to guess that, at one time or another, you may have too. In a perfect world, we would be always be on our…
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