Posts by: Andrew Cole
Andrew Cole is the Editor of the eTail Blog. With marketing experience that includes work in the biotechnology and agency industries, he brings an eclectic background to the blog. He learned the ropes in ecommerce working with Fortune 500 companies on their digital strategies and is fascinated by the advancements shaping the industry. A graduate of Boston College, Andrew now lives in New York.
andrewcole has written 30 articles for The eTail Blog.
Upsight’s GeoTrigger brings mobile marketing down to earth
For smartphone users, the next generation of window-shopping has arrived. Analytics and marketing startup Upsight is launching a new location-based mobile marketing tool called GeoTrigger. With the new tool, not only can marketers target consumers…
The mobile revolution is over – welcome to the mobile society
The mobile revolution is over: smartphones and tablets have won. Welcome to the mobile society. If we needed any more proof of the ubiquity and ascendancy of mobile devices, analytics company ComScore has provided it…
China E-commerce Giant Alibaba to List with NYSE
The bell tolls for Alibaba. Rings, rather. The Alibaba Group Ltd. has finally found a home for its imminent IPO, choosing to list with the New York Stock Exchange (NYSE) over rival market NASDAQ. China’s…
Instart Logic shaking up content delivery paradigm with new tools
With download speeds and site fluidity correlating directly with eCommerce conversions, content delivery engines are becoming just as important as the rich images and videos they help display. This week, cloud application delivery startup Instart…
INFOGRAPHIC: Trends in Retail Marketing Spend
Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out! A new infographic reveals how online retailers will be using their marketing budgets over the coming…
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