Monthly Archives: June 2013

Hitting Curve Balls: Google Problem Solving for Modern Merchants

If Internet retailers were behind in the count, no one would blame them. They’re constantly thrown curve balls. Yet online merchants, just like successful hitters, are confident, patient and step up to the plate with…

Mobile Marketing: 9 Tactics for Emails, Websites, SMS & More

According to a report published by MarketingSherpa, a marketing research firm, it’s not as hard as you might think to blend mobile marketing in with current marketing tactics. Since 88 percent of US adults are…

How Design Within Reach Makes 10-15% of Online Revenue from iPad

by Michela Stribling You’re in the market for a chair. But not just any chair—a chair that will define your personality and anchor the look of your new living room. The kind of chair that…

How Gilt & SiriusXM Used Customer Data to Innovate Engagement Strategies

According to a VoC Research study conducted by Ernan Roman Direct Marketing in May of 2013, over the last six months, consumers have shifted from being passive recipients of push marketing to selecting companies that…

New & Noteworthy: Elvira Vintage Takes its Brand Digital

Tori Steinberg and Sophie Scrimgeour have brought their high fashion vintage clothing brand online. Elvira Vintage wants to be the next Net-A-Porter of the vintage shopping space. The duo met in their teens and studied…