As the Director of Marketing at CheapCaribbean.com, Lori Caldwell had the choice to work with pretty much any search engine optimization and marketing company she wanted to. While at Fossil, Caldwell was challenged with a…

As hard as your company may try to increase profits from PPC advertisements, there may come a time when you feel you have hit a profitability rut. During her session at eTail East 2013 in…

Approximately three years ago, the marketing team at leading computer company, Lenovo sat down and realized that they needed to see some substantial growth in their search campaigns. They found NetElixir, a search marketing platform…

We all know the fact: in today’s digital world, consumers are being bombarded with information. In the midst of all the clutter of info, it can be really hard for consumers to find relevant content…

Drew Cashmore, Director of Digital Marketing and Customer Acquisition at Walmart Canada, manages the team responsible for digital marketing, ad monetization, social commerce and omni-channel store integration initiatives. That’s a whole lot of hefty responsibility…