Tag Archives: online commerce

Gamestop’s Multi-Channel Learnings, from President, Tony Bartel

Mary Vincent, who writes a blog called Gaming Trends, and is founder and director of Green Star Solution, a business technology strategy and media firm, sat in on Tony Bartel’s Gamestop presentation at eTail. Here’s…

Leveraging Offline Data for Online Customer Retention: Williams-Sonoma & Epsilon Comment

While we all want to understand how to better integrate our digital channels in our grand-plan marketing schemes – some of which may have been around for a while, i.e., catalogs – 2010 has taught…

3 Steps to Fostering Customer Engagement & Increasing Conversion Rates Online from Roy Hessel, EyeBuyDirect.com

For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product…

Targeted email marketing is NOT dead! Why it’s a crucial piece of your integrated strategy

Al DiGuido, CEO, Zeta Interactive, kicked off the e-mail segmentation summit happening right now at eTail West by asserting that despite people saying over and over again that e-mail and targeted email marketing is dead,…

Internet Retailers Gather as eTail West 2011 Kicks Off!

We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits…