When consumers were originally approached with daily emails from their favorite deal providers, such as Gilt or Groupon advertising 20% off of luxury doggie day care or two-for-one cupcakes at Magnolia Bakery, there were few…

By Garry Lee So…what’s it got to do with you? “Are you crazy?!?!?!” – That’s most people’s first reaction when I try and explain how important email can be for site conversion. But think about…

One of the biggest challenges of email is getting readers’ attention. Drowning in a daily sea of emails, consumers really just want to come up for air, deleting as many messages as possible on their…

By Matthew Kelleher Special to the eTail Blog During a recent webinar, a question was posed that I thought was worth a second look: “When using an abandonment program, sending a discount to encourage a…

Jared Blank, VP of E-Commerce, Tommy Hilfiger, is all about testing new-wave marketing through digital channels, but he also appreciates the value of tried and true marketing tactics. In the below interview, Part II of…