Tag Archives: eCommerce
What will growing attention to online content do for your e-commerce site?
More companies are starting to submit to the power of online content. Not long ago, it would have been a dream to imagine streaming, free TV over the web. Now networks are almost expected to…
Nordstrom taking cues from Luxury Interactive?
I remember sitting in on some presentations and panels at the recent Luxury Interactive event in NYC and hearing people talk about better aligning your e-commerce site with your brick and mortar stores to drive…
Video interview: Jana Eggers – How to use customer-generated content to build your brand
When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according…
Video interview: Kathy Hecht on personalization
In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that…
Monetizing social media – “This is not an age for magazines”
Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…
Recent Comments