One of the primary benefits of benchmarking studies is their capacity to compare best practices between different groups. The recent eTail Canada whitepaper, “Canadian Retail, Evolved,” does just that, comparing Canadian e-commerce companies’ digital marketing…

As summer begins to fade, retailers are starting to prepare for their busiest time of the year: the holiday season. With more consumers choosing to do their holiday shopping online (and expecting superior digital experiences),…

Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…

By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…

Facebook users will soon be able to open up the one part of their lives previously closed off to the social network: their wallets. Facebook announced this week that they are testing a new button…