History of Apple(s): A Man whose Company Changed the World
By most working professionals’ standards I guess you could say I’m still fairly young. Born in March of 1984, yours truly had not quite arrived when Steve Jobs introduced the first Macintosh computer. It was…
Sweepstakes Deliver Facebook Likes, but how to Engage between Contests?
By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers…
Barnes & Noble on ‘Loyalty Programs in a Noisy World’
Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the…
Riding the Chairlift: Burton Uses Segmentation, Geo-Targeting Soon
Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The…
Fluid’s 5 Social Commerce Strategies that Work
For too long, we’ve been thinking about how to turn conversations into conversions. It’s time to start thinking about how to turn conversions into conversations. So says Amy Lanigan, VP Client Strategy, Fluid. During a…
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