Ecommerce Buzz: Microsoft Buys Skype, Luxury Set for Another Record, Apple “Most Valuable” Co. & more

Lots of happenings these past few weeks in the e-commerce universe. In case you missed anything, here are a few headlines you should know about: Microsoft to Buy Skype for $8.5 Billion: The New York Times…

‘Practicological’ Strategies for Successful Social Commerce

by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize…

Brand Positioning: 7 Ways to Execute Proactive Social Media Marketing

by Ronald Ladouceur Special to the eTail Blog Many retailers think successful social marketing is a function of reaction time. Armed with social media monitoring tools and Twitter consoles, they hover over their keyboards, ready to…

Debenhams’ 4 Tactics for Transitioning from One Channel to Multi-Channel

For the first time in history, the customer is ahead of the retailer. This is according to Simon Forster, Divisional Director, Online, Debenhams, who understands the challenges of bringing a company that’s been around for…

Assouline Engages Luxe Audience Beyond Books

Assouline’s position in the luxury market is unique. The company doesn’t produce high-end handbags or cars or clothing, but they are just as involved in the luxury sector as any well-known couture designer. Their claim to fame,…