Retailers have wracked their brains to answer the question that has plagued them since the advent of the Social Network: we want to capitalize on Facebook’s 618 million daily active users, but how? Companies across…

Jared Blank, VP of E-Commerce, Tommy Hilfiger, is all about testing new-wave marketing through digital channels, but he also appreciates the value of tried and true marketing tactics. In the below interview, Part II of…

A little over a year ago at Tommy Hilfiger, VP of ECommerce, Jared Blank, adopted an overlay to the homepage which popped up and prompted an email sign-up from visitors only on the first time…

Looking for a little more spark in your social strategy? Let’s be real – social hasn’t been easy. After a fairly weak Black Friday/Cyber Monday for social commerce (but strong for social traffic), retailers are…

We’ve been hearing the same thing for a while now. In 2010: “THIS is the year of mobile.” In 2011: “Now, THIS is the year of mobile.” 2012: “Ok, really, THIS is the year of…