By Christine Persaud Google+ might not be the first thing you think of when it comes to social media strategies for your business… but it should be. Did you know that Google+ has over 540…

By Christine Persaud Did you know that among the top eight social media networks, there are 2.735 billion users combined? Thanks to this new infographic from visual.ly, we can see the total impact that social media has on…

Yesterday at eTail West 2014, I got the chance to sit down with Manish Chandra, CEO and Founder of Poshmark. Poshmark began as a mobile-only fashion marketplace where customers can buy and sell items from…

Yesterday afternoon during the ‘Traffic Generation & Conversion Optimization’ Track at eTail West, Halley Silver, Director of Online Services at King Arthur Flour shared the following 3 great tips on how to freshen up any…

This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…