Category Archives: Social
Infographic time: Social Sharing & ECommerce
In searching through some old emails, I came across this infographic which I received months back but when I looked it over realized, it’s totally timely! This graphic, from Monetate, is all about how logins…
Hotels.com on Social Media: Traffic vs. Engagement – Which Reigns Supreme?
Bastiaan Ellen, Director of Social Media Marketing for Hotels.com, is a very strong believer in personalization, especially in the travel industry. Just as people have conversations in pubs, living rooms and at work about where…
Bridging the Purchase Gap: Promoting & Selling Products thru Social Media
True fact: Companies must figure out how to drive meaningful social momentum for their products and promotions, if they are to achieve real Social ROI. Also true: many of them don’t know how. Thank goodness…
How to Develop a Data-Driven Social Marketing Strategy
By now, most of you top retailers have developed some sort of social media presence. Fun fact: Victoria’s Secret has more than 18 million Facebook fans and more than 750,000 Twitter followers. And they’re just…
What is the Value of a Facebook Like to Facebook Store Sales?
Online retailers know how tough the Facebook game can be: how much are we really getting out of all those new “Likes” anyway? It’s difficult to know how much time to allocate to your Facebook…
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