As luxury brands make decisions about social media, weighing value received against the time and monetary investment required to use social media effectively, Twitter deserves a good look. If your luxury brand hasn’t given it…

We bring you a few of the latest and greatest intro’s on the web in recent weeks – enjoy! HootSuite Many of us marketers are already harnessing the power of social media dashboard HootSuite. Now,…

With the sheer number of social media platforms available, marketers are faced with the temptation to sign up for every new network that appears, as they seem to crop up daily. Unfortunately, having a presence…

Aliza Licht, SVP, Global Communications at Donna Karan International, is the voice leading the brand’s Twitter success. For some who presume social media is handled by interns, this was a surprise. But when Licht and the company started…

As reported by TechCrunch last week, Facebook is starting to help a few of its vendor partners out with its new “Strategic Preferred Marketing Developer” stamp (sPMD). The social network behemoth has naturally forced much…