By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content…

As the saying goes, good marketing is all about good data. But is that everything, particularly when it comes to ecommerce? If you have an amazing array of data, will your e-success be guaranteed? At Lucky…

By David Brussin Special to the eTail Blog As retailers explore new online marketing tools to increase sales, they should not lose sight of valuable lessons to be learned from brick-and-mortar retailing. These include a…

According to Jacob Hawkins, VP Ecommerce, Aeropostale, many retailers today need to get back to the basics of what makes “good ecommerce.” It’s easy to get lost in technology innovations and new techniques that seem…

by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes…