Category Archives: Omni-Channel
What’s your ROI? A Marketer’s How-To on Finding Out for Sure
According to a recent major study, 68% of marketers cannot determine the ROI of their initiatives. Being a guy who knows finance, I was surprised by that! But this statistic underscores a common complaint by…
Why the Internet Doesn’t Always Work
By Lelah Manz Special to the eTail Blog Flash sale sites face the challenge of peak traffic every single day. As such, they present a great case study of how retailers can make the Internet…
Tablet Does Not = Mobile and Vice Versa
A few weeks back, Sarah Etter posted a blog on Monetate’s site called, “Tablet Isn’t Mobile!” It struck me because it’s something I’ve been hearing a lot lately. Yes – they ARE different. Implementing the…
Search Marketing: Keeping Up to Date with Changing Search Engines
Popular search engines Google and Bing have both gone through some recent changes. Google has launched its Knowledge Graph, which augments searches for people, places or things by bringing up a sheaf of associated facts…
Best Practices in Bid Testing: Test Small & Test Frequently
by Mark Palony Special to the eTail Blog Bid testing in paid search has developed a reputation as a risky activity and, when executed poorly, that reputation is deserved. When done well, however, the information…
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