Category Archives: Content

Marketing Tip of the Day: Write Well (Not Good)

It’s so easy to forget about semantics when you’re sending out multiple emails a day, printing marketing collateral, sending Tweets and updating Facebook, segmenting your database and crafting crafty subject lines…but the truth is, how…

5 Ways Improv Comedy can make you a Better Marketer

As an unabashed theater junkie, writer, marketer and artist all-in-one, you can only imagine my delight when I meet or hear about others just like me: Did the whole acting-since-grade-school thing, went to school for…

Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns

According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…

Survey Finds B2B Co’s Increasing 2013 Content Marketing Spend, Efforts

B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the findings of the latest content marketing study from MarketingProfs and…

Hulu Seeks Bidders Again; Yahoo May Pay $500-$600M

It appears Yahoo may be on a popular website buying binge. On the heels of its Tumblr announcement, the web search giant now has its eyes on another Internet mega success: Hulu. According to TechCrunch,…