Category Archives: News

How Design Within Reach Makes 10-15% of Online Revenue from iPad

by Michela Stribling You’re in the market for a chair. But not just any chair—a chair that will define your personality and anchor the look of your new living room. The kind of chair that…

How Gilt & SiriusXM Used Customer Data to Innovate Engagement Strategies

According to a VoC Research study conducted by Ernan Roman Direct Marketing in May of 2013, over the last six months, consumers have shifted from being passive recipients of push marketing to selecting companies that…

New & Noteworthy: Elvira Vintage Takes its Brand Digital

Tori Steinberg and Sophie Scrimgeour have brought their high fashion vintage clothing brand online. Elvira Vintage wants to be the next Net-A-Porter of the vintage shopping space. The duo met in their teens and studied…

Survey Finds B2B Co’s Increasing 2013 Content Marketing Spend, Efforts

B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the findings of the latest content marketing study from MarketingProfs and…

Travel + Leisure Announces 2nd Annual SMMITTY Award Winners

Travel + Leisure has announced the winners of its second annual SMMITTY awards. SMMITTY stands for Social Media’s Most Innovative Travel + Tourism awards, and as to be expected, the magazine has given its award…