Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the…

Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The…

So this is us – the eTail team. It’s Sunday night and we’ve just spent a long, hard day setting up for the conference which kicks off tomorrow in Boston. Some of us worked harder…

Ever go to a conference and find yourself playing with your smartphone during sessions? Don’t lie – you know you do it. We have a proposition for you etailers at eTail Boston: instead of catching…

by Todd Scholl Special to the eTail Blog In the world of ecommerce, there are a variety of different options when it comes to metrics. Without a good framework, accurate interpretations of these metrics can…