Category Archives: Featured

How to Integrate Customer Voice into Web Experiences via Customer Service

Starbucks’ CEO Howard Schultz is known for involving team members in the decision-making process at his company. When employees have a stake in authorship, they also feel a stake in the outcome, goes the theory….

How to Ensure You’re Not Losing 7% (or More) of Conversions on your Site

By Paul Cook, Special to The eTail Blog Like most online retailers, you’ve worked hard to create an eye-catching storefront, using the latest web technologies and features to make shopping more productive and fun. Coupled…

How & Why to Implement Website Recommendations…NOW!

Forrester Research has predicted that online retail sales will reach nearly $300 billion in the United States alone by 2015. As more across the globe turn to the web for gift ideas and for shopping…

Industry Experts & Pubs Weigh in on Key Learnings from eTail West 2012

It’s officially been one week since coming back from a jam-packed eTail week, where retailers and solution providers alike were abuzz with conversation about where the world of multichannel retail is going. From email marketing…

2 Customer Experiences Illustrate the Power of a Good One

The talk of the hour in retail and any other business model that deals with customer service (and what kind of business doesn’t, really?), is all about improving the customer experience. Why is this such…