Category Archives: etail
Sneak a Peak at What Your Peers are Working on this Season!
When it comes to holiday gifts, tastes will vary. The same can be said about the channels your consumers are using to shop this holiday season, with a movement towards digital commerce holding strong…
Creating Effective Content: A Best Practices Guide with Marketlive
Content is king, so Bill Gates famously declared back in 1996 in a prescient paper predicting how the Internet would revolutionize, among other things, the publishing industry. But for eCommerce providers, content can sometimes…
Maxymiser: Testing Your Digital Channels to Optimize Your Whole Business
Testing the effectiveness of your digital channels can yield a large amount of insight for your business, not just on a page by page basis, but also on a more fundamental level. Here, Maxymiser walks…
Adding Potency to Marketing Campaigns with Bluecore’s Triggered Marketing
Digital retailers are racing to find ways to stay up to date on the actions of their customers across digital platforms. Through triggered marketing, a series of cues can allow high potency, automated messaging to…
Paydunk on Creating Quick, Easy Mobile Checkout Experiences
As mobile traffic continues to grow, ecommerce companies are expanding the ways that they accommodate their customers, creating more engaging and simple to use mobile formats. Paydunk explains how mobile purchasing can be smoothed out…
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