Most e-retailers will tell you that email marketing is their silver bullet – that whenever they need a revenue bump, the easiest answer is to send out another email. But how are those emails really…

By Natasha D. Smith Predictive analytics coupled with personalization is proving to be a winning formula for online retailers. A new survey from Certona, a provider of personalization tools for retailers, shows that metrics dramatically…

Personalized retailing is a huge opportunity, and email is a great place to start. But how do you customize emails going out to your whole mailing list? In his presentation at eTail West, Rama Ramakrishnan,…

This afternoon, during the Email Summit of eTail West, Alaa Hassan, VP of iNetVideo walked a group of attendees through how to convert mobile customers using innovative email marketing. According to Alaa, the reason mobile…

Now that eTail is officially kicked off in sunny San Antonio (let’s not talk about the fact that sunny has not equaled warm as of yet…our fingers are still crossed…), what better time to announce…