New & Noteworthy: Birchbox Pop-Up, A Wallet with GPS & More

TrueToUs

If anyone would know how to curate a good selection of accessories, it’s an accessories buyer from Barneys.

That’s why John Ruggieri‘s new site, TrueToUS.com, is sure to be a good one for all your gift-buying needs. Ruggieri is the former Men’s Accessories Buyer at Barneys New York, and has curated a specialty collection of affordable, well-crafted gifts and accessories all made in America, for the site. Items include home goods, beauty products, jewelry and fashion accessories ranging from $10 – $350.

As part of a “Countdown to Christmas,” the site is offering a daily deal of 20% off a select item, unique each day through December 20.

Royce

Do you lose your wallet ever? How about constantly? Luckily mine is too big to lose, though I will admit to leaving it on my office desk once in a while; realizing only once I’m almost out the lobby doors.  ROYCE FREEDOM WALLET FOR MEN

If you’re prone to more serious wallet woe, then Royce’s new Freedom Wallet is for you. It’s a leather wallet with GPS Tracking Technology and RFID Blocking Technology so that it’s far more difficult for you to lose it and thieves to steal it. The GPS technology is stored in a mobile app available on the Apple App Store and Android Market.

The wallet’s mobile technology was developed in Silicon Valley and its physical design in New York City and is yet another foray into the world of wearable technologies. According to a report from Credit Suisse, the $3 to $5 billion dollar market sector of wearable tech is expected grow to $30 to $50 billion dollars within the next two to three years.

Birchbox

If you’re a social media aficionado, you’ve probably heard about Birchbox. It’s a discovery retail company that was launched in 2010 that offers consumers a personalized way to discover, learn about and purchase beauty, grooming and lifestyle products. Its 400,000+ members enjoy a new box of products each month and exclusive access to expert editorial content to help them get the most out of each item. Through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 500 top brands like Lancôme, Laura Mercier, Benefit and L’Occitane.

The company has partnered with fashion boutique Dagny + Barstow to bring Birchbox beauty favorites to New Yorkers this holiday season through a special pop-up shop where, on evenings each weekend, customers can get a perfect party look through glam updos, makeup touch-ups, nail art and everything in between, starting at just $20 for appointments with specialists.

The Birchbox Holiday Pop-In, as the brand is calling it, will feature a curated selection of products from the online shop including best-selling products from its brands. The shop is located at 264 Bowery Street, in the heart of Nolita, one of NYC’s most fashion-forward neighborhoods.