Category Archives: B2B Marketing
12 Tactics on Using Triggered Emails to Drive Conversion
Automated emails are a tricky business – they can be a bit of an oxymoron, even. While the term “automated” may convey the idea of simplicity and minimal time commitment, the reality is that setting…
Infographic Alert: 18 Killer Stats on Why Landing Pages Work
Landing pages are one of those must-optimize assets we marketers have in our tool belts but that we sometimes ignore because, oh, I don’t know, the name? “Landing page.” It’s just not that sexy, I…
ClickTale, Optimizely Partner to Integrate In-Page Analytics, A/B Testing
ClickTale, a provider of in-page analytics, and Optimizely, a global website optimization platform, have announced a partnership to integrate their complementary services into a comprehensive offering for businesses. Optimizely’s A/B testing platform, combined with ClickTale’s…
Infographic Alert: Multichannel Marketing Can Be Puzzling
by Elyse Dupre and James Jarnot Creating optimal customer experiences is a top priority for many retailers. In fact, 65% of retail executives polled say providing the best customer experience possible is the most important…
Hear from Forrester, GE and more at B2B Multichannel Marketing Conference
Much of this blog’s content talks to retailers and other business types about how to market to customers; those customers being consumers, i.e. B2C. But what happens when your customers are other businesses? How does/should…
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