Category Archives: B2B Marketing

Infographic Alert: Best Times to Send Emails Are…

Email marketing solution provider, GetResponse, put together data from 21 million messages sent from US accounts in the first quarter of 2012 to determine top open and click-through times. The firm also analyzed the recipients’…

Leadership Tip of the Day: You’re exposed to huge risk!

And the force may be too great to overcome…studies show that all businesses are exposed to an often-times catastrophic risk. And the worst part? There may be little we can do about it. What’s the…

Leadership Tip of the Day: 4 Steps to Better Sales

For B2B marketers and B2C marketers with higher price-point products (perhaps all B2C marketers can benefit, too), I suggest re-evaluating every step along the your sales cycle on an quarterly or annual basis, depending on…

Leadership Tip of the Day: How to Employ Servant Leadership

A great leader works for their staff. Period. They didn’t tell us that when we first dream of being a ‘manager,’ but the simple fact is that we’re not effective leaders until we adopt the…

Leadership Tip of the Day, from a Luxury Watch Maker

“Do better if possible, and that is always possible.” -Francois Constantin, of Vacheron-Constantin, 1819 Leaving the subtleties of the French-to-English translation aside, I am inspired by this concept because it’s unattainable and achievable at the…