Much of this blog’s content talks to retailers and other business types about how to market to customers; those customers being consumers, i.e. B2C. But what happens when your customers are other businesses? How does/should your marketing strategies change? What other considerations must you take into account?
Admittedly, we don’t talk too much about this on this blog, but we know that some of you readers out there do sell to other businesses and could use some info around best practices and trends.
That’s part of the reason why the eTail team decided to launch the B2B Multichannel conference; to speak directly to those of you who are specifically interested in B2B digital marketing across channels. The conference is coming up in December, and we wanted to make sure you have the low-down on who will be talking about what. Here’s a snapshot of a few of the sessions, but you can download the full agenda here.
– Presentation: Delivering Engaging And Consistent “Any Channel” Customer Experiences
Steven Howard, Partner, Digital & Customer Experience Marketing Strategy, Industrial Sector, IBM
What it’s all about: Applying IBM’s own experiences of how to recognize, find, interact with, engage, acquire, support, and retain customers, this session shares key elements of successful business-to-business “any channel” strategies.
– Panel discussion: Customized eCommerce Focus Interactive Roundtables
Andy Hoar, Senior Analyst, eBusiness & Channel Strategy, Forrester
Megan Lueders, Vice President, Worldwide Marketing, LifeSize, a division of Logitech
Melissa Rothchild, Director of Marketing, Tax and Accounting, Thomson Reuters
Megan Hassall, Senior Marketing Manager, Campaigns, HealthStream
Merrick Rosner, Vice President Business Development, Poppin
Tim Toews, Managing Partner, Motion Creek Consulting
What it’s all about: When you’re taking three days out of the office, it’s critical that you come back with solutions for your biggest challenges. Topics at these roundtables include:
eCommerce 101: Considerations before your first step, increasing revenue channels by developing a long term mobile strategy, improving the multichannel user experience, driving eCommerce through B2B social media and exploring advanced retargeting strategies to stay in front of your customers.
– Presentation: The Future Of B2B eCommerce
Brian Walker, SVP, Strategy, Hybris
What it’s all about: Brian Walker is the Senior Vice President of Strategy for hybris, formerly an analyst at Forrester Research leading commerce technology research. Brian also has consulted with many Fortune 500 companies on E-Commerce and omni-channel, as well as holding senior roles at Amazon.com, Expedia, and Spiegel Group. Brian will discuss the key disruptive forces currently impacting B2B eCommerce and what we can anticipate in the next decade.
For the full-fledged agenda of presentations at this content-packed December event, click here.